We held a ‘discovery session’ with the Web Steering Committee last week. The aim was to get input from all divisions on key aspects of the redesign. We broke into small groups and brainstormed answers to these questions:
- Who are the audiences for our website?
- What are the primary tasks that our audiences want to complete on the site?
- What are the JIBC’s objectives for those audiences when they use our site?
- What is unique about the JIBC that differentiates us from our competitors?
- What keywords describe the feeling you would like our audiences to have after visiting the redesigned website?
The challenge now is to take all of the flipchart information and craft it into requirements for our site.
One initial finding? “Inspired” was the most common descriptor for our desired site.
