On a post-secondary institution’s website, it’s hard to think of anything that’s more important than being able to easily find programs and courses. That’s why one of the priorities of the web redesign project has been developing a much-improved program and course search.
The revamped program and course search will give website users:
- The option of using either a basic keyword search or an advanced search.
- An advanced program search where users can filter choices by areas of study and credential.
- An advanced course search where users can narrow down choices by areas of study, date of courses, location by campus and location by region.
- A user-friendly look and feel that supports effective searching.
Improving program and course search has been a collaborative effort involving Technology Services and Communications & Marketing, along with our vendors Domain7 and Signals. But there’s also a role to play for staff across the JIBC.
While many improvements have been made to program and course search, it will only be as good as the data on programs and courses that’s being searched. Given that this data will continue to be housed in Training Partner and maintained by staff in JIBC departments, it’s important that the data be as clean, accurate and strategic as possible.
Back in September, Communications & Marketing made a presentation to the Training Partner Users Group specifically on course descriptions in TP. We showed a number of examples of course descriptions and talked about ways to improve them. For example, one tip was that essential information about each course that captures students’ attention should be at the beginning of descriptions, given that only the first 250 characters of descriptions appear in course search results. Another tip was to avoid special characters such as bullets or graphics in course descriptions because they’re not recognized in Training Partner.
We asked that course descriptions be updated in the months leading up to the launch of the new website, and followed up after the presentation by sending guidelines for preparing Training Partner course descriptions to members of the users group.
So this is a friendly reminder – if you’re responsible for course descriptions in TP, please do what you can to update them according to the guidelines listed below. The time to do that is now, because it would be ideal for Training Partner data to be in the best possible shape when the new website launches with its enhanced program and course search. Thanks to JIBC staff for their support with this.
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Guidelines for Course Descriptions in Training Partner
The Course Description field provides information about the content of courses to staff, faculty, the public, and government reporting bodies. It is both a marketing and an informational tool.
Content Guidelines
- Opening Lines – The first 250 characters of the course description are viewable in website course search results. Use these opening lines to catch students’ interest so they’re more likely to click for more information. Get creative!
- Content – Describe the purpose and content of the course, or general learning objectives of the course. As space allows, include other information that would be of interest to a prospective student. Include key words in the description to help with search results. Don’t use bullets, special characters or graphics, as this formatting isn’t supported. Each course description should be unique, even if courses are similar. The maximum recommended length is 200 words (note: Central Data Warehouse will truncate anything over 2000 characters).
- Headings – Headings can help users scan your content more easily. Don’t include a “Course Description” heading as it’s redundant. Ideally, headings should be formatted as bold, with the use of pairs of HTML tags. For example, to create a bolded heading of Computer Requirements in TP Online, type the following in TP: <b>Computer Requirements</b>
- Links – Linking text in your content makes it easier for students to find information. Use pairs of HTML tags.
- link to a website: <a href=”http://www.google.com”>text which is linked</a> will produce text which is linked.
- link an email address: <a href=”mailto:communications@jibc.ca”>
communications@jibc.ca</a> will produce communications@jibc.ca
- Contact Information – Including contact information is optional, but can be helpful for students. Note that you should use only position titles and general departmental emails (i.e. rather than names and personal emails), so the information remains current.
Helpful Tips
- Since TP doesn’t have a text editor, create/edit/spellcheck your text in Word, then copy and paste the text into TP. Try using the Word Count function in Word to find the number of words and characters in your text.
- Language should be at a reading level appropriate for prospective students.
- Avoid including information such as hours, credits, prerequisites, etc. as this information appears in other fields in TP.
- Do a website course search to test the look of your descriptions.
- If you don’t have a description for a course, de-select “viewable online” at the course level in TP so it won’t show in web course searches.
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